The Motorcycle Product Index will by its very nature become the defacto Oracle of motorcycle product information for the trade. We concentrate solely on products from a supplier perspective, nothing else, so we are not a portal pushing all kinds of information about racing or tips on preparing your motorcycle or where to go on holiday. No, our sole focus is to help make your life simpler where selling products is concerned and to provide an affordable and measurable improvement in the way in which you collect information and use it to give better service to your customers.

1. You will be able to create your own portfolio of products by selecting from the portfolios of the motorcycle industry's top distributors. This will save huge amounts of time that your staff currently spend pulling together descriptions, images and other information from a multitude of sources. It will all be in one place and can be accessed in a format to suit you.

2. All products in your portfolio can be downloaded in csv format in such a way that it will become much easier to use for your e-commerce applications or for price lists and brochures.

3. You will be able to see who has stock of the products you require so you know where to go to get them in the quickest time.

4. You will be able to get product information using XML webservices as well if you are at this stage so they can be loaded straight into your e-commerce website.

5. The Index will become a central source of product reference information for you. No more trawling through brochures trying to find the product your customer is looking for. Everything will be in one place. Even your most inexperienced staff will be able to answer simple customer queries (which have long answers) and find out what is suitable and where you can get it from.

1. The top retailers will be using The Index to find and choose which products they want to sell. They will favour products whose information is easily accessible as they can quickly present it to their consumers.

2. The Index can be used as an instantaneous way to promote new and existing products - it will become a global virtual sales rep and help you start new accounts and improve existing relationships.

3. The Index will make life easier for you to get information from your suppliers about the products you want to supply. This will give you much faster access to all information and imagery you require to produce brochures, catalogues, pricelists and websites. This will reduce the costs of all of these promotional tools.

4. Make life easier for you to provide that information to your customers in a usable format for all of them. If they ask for information you can send them to The Index and they can retrieve what they like in the format they like but only if you have given permission.

1. Firstly to ensure that accurate information is provided about your products so that they are not mis-sold. You should be the authority on your products and should ensure this information makes it's way to the consumers that ultimately make their purchase decisions based on the information they have. Consumers without enough information generally buy elsewhere.

2. To provide a shop window to distributors or retailers so that they can easily choose to supply your products. Showcase your brand with advertising opportunities in specific product categories.

3. Products held in The Index will be much more visible to the distributors and retailers who are required to sell them and The Index makes it so much easier for those products to appear in their webstores in the quickest possible time.

4. Because all serious players in the industry will be using The Index and you need to be showcased just as much as they do and not at a disadvantage.