In a nutshell, Motorcycle Product Index is the first of many 'Indexes' that will be launched shortly. It is a central directory of all the key information relating to products that may be needed by a motorcycle business to help them sell those products efficiently and effectively. Motorcycle Product Index acts as a data broker collating accurate information about a myriad of products and providing easy access to that information to all parties who may require that information to help get products sold to the end consumer.

Generally speaking the motorcycle industry is very poor in relation to other industries in the way it provides key information to all parties in the supply chain. Given the many thousands of products available it becomes impossible for accurate information to find its way to the top of the supply chain. Motorcycle Product Index is here to facilitate the transfer of accurate information from what should be the main authority, the manufacturer, to those that need it most, the retailer, and for them to use that information to sell the products effectively to the customer.

Motorcycle Product Index will also help to prevent duplication of information collection throughout the motorcycle business which in itself provides more opportunity for errors to creep in and for products to be mis-sold. From a consumer perspective buying motorcycle products is often a very unsatisfactory experience which is generally as a result of someone in the supply chain providing inaccurate information. This negative feeling then ends up costing various parties either time or money and the effects reverberate back down the supply chain. The overall cost of these mistakes to virtually all motorcycle businesses is huge and should not be underestimated.

Primarily we aim to significantly improve this process so that members of Motorcycle Product Index enjoy lower costs of data acquisition, improved and increased communication of the relevant product information which itself will result in increased product exposure and reduce lengthy consumer facing presales question and answer sessions. We are here to help the sales process for those of you who know how important data quality and accurate product information are in the sales process both in print and on the Internet. We aim to drive sales to those businesses who support this ethos, while those who underestimate this importance will realise that a lack of completeness and questionable accuracy will severely reduce their sales and level of service they are able to provide.

The secondary but equally important part of the Index will be the consumer facing (B2C) site which will be the most complete and accurate motorcycle product specific search engine available enabling consumers to easily find products for their individual motorcycle with ease. It will promote products supplied through the 'genuine' dealership network and demote 'grey' products and will highlight where those products are currently available. The Motorcycle Product Index will not actually sell any products at all but will link to manufacturers and retailers where they can be obtained. Consumers require useful, accurate and timely information and this will be the criteria by which each member of the index is measured and rewarded.